Wednesday, 12 September 2018

Tweeting towards the end

A Canadian tweeted something about Saudi Arabia.
Saudi Arabia tweeted a whole show back. 

What was it all about? Their mutual 6 billion dollar weapons agreement? The 8 million Yemenis living in serious danger of famine and malaria, thanks to such weapon agreements? 

No no, it was about 2 human rights activists. 
Allowing one to boast about "defending Canadian values", and the other about not being lectured. Things that sound well in 280 characters. Shakespeare for 2018. 

Eat your heart out, Yemen. Syria. Libya. Afghanistan. Iraq. Iran. All you unfortunate masses of the Euphrates basin, being shredded to pieces on a daily basis, morally, economically, psychologically and physically. CNN is about The Issue, the 2 human rights activists. 

O tempora, o mores. 
You know that a tempora is finished, when the mores are. 

One tweet at a time "The West" toddles deeper into its moral collapse, social collapse, health collapse and ecological collapse. 

If you've read a tad too many history books, you know we're just still waiting for the last 2 pillars: the monetary and the military collapse. 

Right because our monetary system (the PetroDollar) is on a dangerously slippery slope, its military goes into this crazy and dangerous overdrive. With the Trump Show as the Circus dividing our attention and energy. The Obama Show just no longer did it, we need more show, more gossip, more rage, more left wing and right wing slaves rolling over the streets. 

As our grand parents, as most generations who ever lived before WW2, we know we are going to experience something ominous. We know that we as well, will hear it at one point: "Babylon has fallen, has fallen"! 

The one who controls the well, controls all life around it. From water well that went to river, from river to the seas, and from the seas to the greatest wells to ever have existed: the oil- and gas fields. We can afford 40 military bases around them, for these bases pay for themselves (better put: are totally free). Because of them, we can afford to control the skies and control space and control thoughts. 

As Lot, you smile and walk away from it all. You do not even turn back to have a last look at it. These things shall come to pass. They always did. And we always forgot it, after every 50 years of being lulled into sleep. 

This was a society that created the largest army of slaves ever to have existed in history. The greatest exploitation of farmers who grow the cheap food. The highest amount of victims at the basis of our clothes and lifestyle and gadgets. You don’t even have another look at that crumbling society, built on shifting sands. 

You don't want to stop it and you don't want to help that collapse. Least of all, you try to convince others. Who has got ears, will hear, who has got eyes, will see. Just to name one single of the greatest wisdoms of all times. 

Nobody knows the time or the hour. That each of us will hear that phrase: « The dollar has fallen, has fallen ». Or, more probably, Damascus. Just as Pharaoh fell, that quintessential emblem of oppression, slavery, exploitation, ego and indulgence. Just as Hitler did and Stalin and Mao and all rulers who presented themselves so beautifully as the new saviors. 

It doesn’t matter. We are all, once again, or as we never stopped being, Adams and Eves, alone. Nor media nor schooling system are there to help. We are back to sensing the ambiance around the cave, reading the patterns in the sky, seeing the writings on the wall, admiring the tapestry of life. Hoping that we are one little thread in it, making it more beautiful. 

You protect the functioning of your internal GPS, the incredible and unbeatable intuition and instincts, and smile and turn away, over the mountains to a next valley. And you don’t turn back, for it doesn’t mean a thing. You’ve got the future in your eyes. 

This is the last post in my blog. Marketing has become just a tad too superficial a topic. I'm grateful for everything it taught me, and I hope it was useful to someone. 

Now life is about celebrating life and back-to-basics, in the blog BenHurs.Com

Thank you,


Thursday, 17 August 2017

Don't LGBT me

I belong to a species long before I belong to a sexuality. 

I belong to a society, a religion, a gender, a culture, a group of friends and a group of people with the same passion - all before I belong to a sexuality.

Yes, I'm one of those who finds that a Pride Parade sends all the wrong signals:

- That society is so homophobic, whereas it isn't. 
- That it is so much so, that it overrules all other problems (hunger, poverty, illness). 
- That those last few people who are homophobic, aren't allowed to have their feel or view. 
- That our frustrations are so much more important than those of anyone else. 
- and that 'our' history, is so much more painful than that of anyone else.  

If gay teenagers consistently keep having one of the highest depression and suicide rates of all social groups, and a few decades of Pride Parades did not do anything to change that - they are also useless. For it points at: not giving these teenagers pride. On the contrary: pinning them down in the role of victim in the Drama Triangle. 

It feels like getting out of a closet only to climb into one with more people.
The overruling of the bedroom over any other room in our lives. 

Personally I can't really get rid of the idea of extreme selfishness: « let's fight for a cause... but only ours. Ours is the cause we need to advance ». That's no cause, that's being self-centered. And the word « fight » has no place here either. 

Especially in a civilization that is already in chaos, for no longer having a shared set of morals and splintering into dozens of sub-tribes, I don't see this as much help. Society should be the cause. All those who are poor, or struggling, or disabled, or are mocked for their looks, or their speech, or their weight or their height, or are addicted, or despressed, etc. etc. That means: all of us. 

I embrace society and society embraces me. If someone does not, then so be it. I'm not the end product of millions of years of evolution to not be able to cope with a stupid tweet. I even find it insulting if someone finds that I need to be defended.

Wednesday, 16 August 2017

The prejudices of being anti-bullfighting

Question: What is the role of animals in our lives? 

Instruction: Be very honest. 

Answer 1: The overall majority of animals we ever meet is on our plate: meat

That means: to be grown as crop and having no life whatsoever. 

No space, forget about natural conditions, forget about 'standing a chance'. Between 1 and 24 months they feel and smell death coming - and then they are killed 'humanely'. For the pleasure of our taste buds. 

Answer 2: Of the second largest group we are only vaguely aware: 'nature'

Day after day biologists warn us of the annihilation of billions over the past decades, and the mass extinction having started. Anywhere over the western world wildlife is under enormous stress of our lifestyle (transport, noise, radiation). Every time we take an airplane we put a dagger in some bird somewhere. For the pleasure of our city-tripping or to have mobile phone reception in the underground parking. 

Actually we really dislike animals. Bees annoy us, trees must be taken away for our views, and a tranquil country road is perfect for motorbiking. Bar our personal pet, the well being of animals is hardly ever on our radar. 

Because: we don't have to see them, we don't have to know. We are fully disconnected from their lives. 

So, then you stumble over a bull farm in Andalusia...

and you stumble in with all your prejudices and instant-judging, all your lack of background and all your refusal to even educate yourself a tiny bit. 

And then you see an animal that lives a minimum of 4-6 years, sometimes up to 25 years, in semi-wild conditions, in group as this species needs to be, on 10,000 square meter per bull or cow. 

And then you start to hesitate. For if it would not be there in that bull farm, it would be meat - or get extinct

Very factual and dry
This is what we are rooting for when we are rooting for abolishing the corrida:
the abolishment of seeing cruelty. 

I don't know about you, but me and the zoos I know don't have the enormous money, space, dedication to keep the gregarious toro bravo of 700 kg. We are rooting for its extinction or curve towards a meat producing animal.

We prefer a short and invisible no-life that ends 'humanely', over a humane life that ends 'cruelly'. 

The prejudice of 'cruelty'

For a prejudice it is: instant rejection without studying or investigating

We do not see farmers at work, we do not study a millennium old tradition and how it was forever fine-tuned, we do not read Emperor Hadrian, Hemingway, Orson Welles, Vargas Llosa, to name just a few great men who were attracted to the nobility of the corrida. 

We have already made up our minds; it's not noble, and we don't want to hear anything about it, for it's clear, it's not noble, we already know!!  

We see a sword in a needle, we see torture in something that is meant to reduce blood pressure.

Do you really think Hemingway would be fascinated by anything... ignoble?
Hemingway, the pope of courage and masculinity?
How horrified he would have been to be associated by something that is NOT fair?  

The prejudice of 'entertainment'

This is perhaps the most saddening sign of our times. 

Going to a mosque is not entertainment, a procession is not entertainment, and a bullfight is definitely not entertainment. 

But there too, we have already made up our mind - and it tells more about us and our modern society, then about the bullfight: 

'Fun' and 'entertainment' seem to have become the only possible reasons for people coming together. We are evolving towards a society without further heart or soul or duende or religious experience; everything is and there fore must be entertainment.  

The prejudice of 'barbaric' bullfighters

I have seen no understanding for animals, their needs and character, as the triangle between farmers, their horses and their cattle. 

They grow up together. 
You only need to see the massive respect and fascination of a farmer looking into the black eye of a bull, to know that we city-people and suburbanites, by now fully disconnected from nature or farming, maybe, maybe, possibly, who knows, are just not getting it.

We stumble over images of a bloody 'spectacle', without any preparation, explanation, background, reading on the history and how it evolved - a sheer guarantee for shock or disgust. 

Just as we push away any thought about where our meat comes from, or don't want to think about the implications of our own transport, internet use, oil and concrete addiction - we judge and condemn him. 

We have our own pet - "there, you see, I'm an animal lover"! 

The fight in the mind

It's too soon for me to say I'm pro-bullfight. 
After all, I did not grow up in it either, and

My mind finds it a very difficult topic and debate - to which it actually can't know a right answer. 

I can see that a bull has a 500 kg weight advantage, can outrun anyone and can turn on a tad faster than any man. I can see that anything in its evolution was directed at fighting, and that it will not stop until it has you no longer moving. He will not withdraw, not refuse to fight, not go stand in a corner - he wants the adversary dead

On the other hand, the toreador has got the advance knowledge that this bull will go for the thing that moves. 

The bull can learn during the fight (that it's the man who is the adversary, not the cloth, for it's a clever animal. But it's the only thing that the toreador has got. He does not protect himself in any other way - he dresses lighter than you and we would when going for a walk in the park (ballet shoes! silk!). And he does not know the specific bull: in the arena they see each other for the first time. 

He knows that his life might not be a long one - and possibly be among the very few people on earth who know when they will die: at 5 o'clock in the afternoon

He is cowardly nor cruel. 
In fact, should he not eat meat, and live a lifestyle that does not affect nature too much - he might be the person who understands animals best. 

I can talk ad infinitum about this topic... let's leave it at this right now - with this our minds have already enough on their plate, no? 


Thank you to ReservaTauro in Ronda, the only ranch in Spain that I know that allows visitors. I can recommend a visit to anyone - pro and anti alike. It's a first step towards learning at least a bit about a tradition from Phoenicians and Romans alike. 


Thursday, 13 August 2015

We do what we are

It's the premise of all marketing. 

And marketing in all its shapes and forms. 

'My front door is of quality, for ME I am quality'. 

You can apply that to the physical appearance as to the voice, a leaflet, business card, website or any other personal or professional marketing tool: anything that is meant to leave an impression. 

There's not a s-h-r-e-d we put online or its subliminal message is: this is me

No message on Facebook or it provides the person seeing it with a wealth of information and it's decisive

90% is unconscious communication: We are not aware that we're aware of it. 

Neither the person posting it nor the person seeing it are not rationally aware of the meat of the message. It's picked up nevertheless: not just what you care about. But how much. How much time you have put in it. Care. Commitment. Money. Energy. Quality of thought.

Everything you are not saying or don't know that you are saying is transmitted anyway - from one unconscious brain to the other.

We do what we are and we are what we do

At least, that's both the perception, the expectation as well as the hope. Ergo: it's everything. 

Example: I do not need to write an 'About Me' page: For your impressions have already long been made. 

You already know it's about cost-effective marketing for small businesses. For you already see the 'cost-effectiveness' and the 'smallness' in everything. 

Your emotional decision to see me as a reliable source or not, was made within seconds after you landed on this blog. Whatever I write or do not write in this page, has no relevance or purpose. It's done. It's too late. You have made up your mind and have taken your emotional decision. 

That was the hardest and most difficult lesson I learned in marketing: 

It took 1 year to rank in the Top 3 for 'SEO advisor' or 'SEO Brussels'. 

It took 1 year to understand that these rankings were not cost-effective marketing at all.
It took 
1 year full time studying conversion techniques before my own website started to run by itself, without further marketing costs.
But it took me 8 years to truly and fully grasp the above. 

Don't tell what you can do, show it, from the very first second. 
For we are perceived to be doing what we inherently are.  


TIP: If you hate this article, you'll also hate Silence is a language too and definitely How is your Halo Effect?