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Friday, 2 August 2013

About Writing

It's a good day: I got a few compliments regarding my style of writing. 

People say it's poppy

Clear and easy to read. 

That stems from my days at the Film School, where we were taught: write for the average 13 year old. 

If your movie is a Vietnamese co-production for intellectuals, write for the average 13 year old intellectual. 

That was in the 1980's, so today it might be: the average 12 year old. 

This has got nothing to do with infantalisation. If it were, I would not use a word as infantalisation. I would not write about marketing or human traits in the first place. 

A good website - and this blog is one big motivator to turn your website into a good one - shows respect for its visitors. The first sign of respect is understanding: that we are all very busy, and that we are all bombarded with information. 

Everything on the Internet is screaming for our attention - compare it to standing in the biggest library on earth and all books jump at you. Our senses run overtime all the time, and are overloaded. 

Thus the easiest way to protect ourselves is to simply ignore most of it. We black it out. And make our attention span forever shorter. Either your website text instantly grabs us, or we simply do not read; we go on clicking. 

That takes one little movement of one small part of one finger. 

Respect the time and attention span of your visitor. Have got something to tell. Tell it immediately. Tell it in a way it is immediately understood. 

As Joseph Pulitzer said: 

“Put it before them briefly so they will read it, clearly so they will appreciate it, picturesquely so they will remember it, and, above all, accurately so they will be guided by its light.” 




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