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Tuesday, 1 October 2013

Is SEO dead?

There are a few million articles online asking this question. 
You found and picked a few of them over all the others.  

So, no, SEO is not dead.

Not even having a mild cough. If anything, it has become super resilient.

So much so that any article about it is almost useless. There are 15 million 'SEO tips' online and 26 million pages more offering 'SEO Advice'.

Together promising a billion people that they will rank high and become rich and live happily ever after (you, me and our neighbours have a full-time job for the next 10 lives). 

When I first started with (some) SEO in 2003, you could still hear comments as: 

"I have SEO", "do you have SEO"? 

Not 3 years later such phrases had become flabbergasting. For it sounded as: "I have transport".

Okayyyyy... could you be a tad more precise? Are we talking a half broken bycicle or a private luxury jet? What between all the hundreds of options and levels are we talking about? 

So you can imagine what that is today. I'm flushing purple that I once said to be 'a SEO specialist'. For if that were true, I would not live in Brussels but own it, together with a medium-sized Caribbean island. 

I only know how to keep a small company afloat (or myself). And even that took a year of full time personal tests and a learning curve of another 2 years.

At the same time I know that (a very good, advanced, clever level of) SEO can be highly advantageous and is the gold of the 21st century - so I do reserve a day a week just to keep up with it. 

If you do not have that time or energy, there's one alternative: 

The very, very best, most cost-effective and only logical SEO strategy?  
Offer content that people will love to read. 

'Put it before them briefly so they will read it, clearly so they will appreciate it, picturesquely so they will remember it and, above all, accurately so they will be guided by its light'. 
Joseph Pulitzer

That, will be loved by all search engines.
And is something that you can do.


If only by stopping any copy/paste business which is like shooting yourself in the foot and boycotting your own business (and don't get me started on stock photos or template websites).  

All SEO techniques will come and go but Quality is that one and only strategy  that will never go out of fashion. It's a good investment for tomorrow, next year, 10 years down the line and 30 years. 

Bernardus

 

1 comment:

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