Friday, 18 April 2014

Your website was born at the time of the Big Bang

For a few million years it was not visited. Darn.

The first humans didn't visit it either. Throughout 200.000 years though, they developed a very strong sense of and talent for visuals.

Their survival depended on it. On the accuracy and especially quickness by which they could read facial expressions, patterns in nature or skies, and the atmosphere around the cave. 

So this human race became, per definition, top professionals in design criticism. At least of that very first and most important moment: when your website opens and instinct kicks in.

They can instantly spot whether they are dealing with a lion or a hyena. The real lion or a copycat. A first class sabre-tooth tiger or a has-been. A human or a scarecrow. A good and useful stone or a clumsy one. 

If they happened to bump into another creature, they had to make a split second decision. Fight or flight? Was this other person a danger, a competitor, a thief, an asset, a liability - and to what extent?

Hence the 'Manhattan once-over'. The reason why we judge a person in a matter of seconds. Based on a glance which covers face, clothing, car, speech and setting. 

Hence why we instantly spot stock photos, images nicked from the Internet, template websites or contradictory elements. 

It's not because we have an iPhone that we suddenly forget a 200.000 year training in survival techniques. 

From the moment a website opens we know whether or not we will invest trust in it. You can clearly see that in your Analytics. Do your online visitors stay - or flee? Do they get into contact - or not? Are these the right clients - or not? 

If the answer is more negative than positive - your website might be a bump in nature. Amongst the millions of patterns and triggers around us, not the one we cavemen care about.

Also the Neanderthal would have flocked to Mona Lisa. For she can't be read. Fight or flight? We just don't know. It's intriguing.

He would also have felt peace with Vermeer. 

Your web pages might not actually have been created 200.000 years ago - but its visitors were.



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