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Thursday, 13 August 2015

We do what we are

It's the premise of all marketing. 

And marketing in all its shapes and forms. 

'My front door is of quality, for ME I am quality'. 

You can apply that to the physical appearance as to the voice, a leaflet, business card, website or any other personal or professional marketing tool: anything that is meant to leave an impression. 

There's not a s-h-r-e-d we put online or its subliminal message is: this is me

No message on Facebook or it provides the person seeing it with a wealth of information and it's decisive

90% is unconscious communication: We are not aware that we're aware of it. 

Neither the person posting it nor the person seeing it are not rationally aware of the meat of the message. It's picked up nevertheless: not just what you care about. But how much. How much time you have put in it. Care. Commitment. Money. Energy. Quality of thought.

Everything you are not saying or don't know that you are saying is transmitted anyway - from one unconscious brain to the other.

We do what we are and we are what we do

At least, that's both the perception, the expectation as well as the hope. Ergo: it's everything. 

Example: I do not need to write an 'About Me' page: For your impressions have already long been made. 

You already know it's about cost-effective marketing for small businesses. For you already see the 'cost-effectiveness' and the 'smallness' in everything. 

Your emotional decision to see me as a reliable source or not, was made within seconds after you landed on this blog. Whatever I write or do not write in this page, has no relevance or purpose. It's done. It's too late. You have made up your mind and have taken your emotional decision. 

That was the hardest and most difficult lesson I learned in marketing: 

It took 1 year to rank in the Top 3 for 'SEO advisor' or 'SEO Brussels'. 

It took 1 year to understand that these rankings were not cost-effective marketing at all.
It took 
1 year full time studying conversion techniques before my own website started to run by itself, without further marketing costs.
But it took me 8 years to truly and fully grasp the above. 

Don't tell what you can do, show it, from the very first second. 
For we are perceived to be doing what we inherently are.  

Bernardus

TIP: If you hate this article, you'll also hate Silence is a language too and definitely How is your Halo Effect?

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